These days it’s difficult to turn on the radio or browse the headlines without thinking about environmental sustainability.
Consumers are voting with their wallets, government policies are setting targets or unveiling new compliance mechanisms, and household consumer brands are making public commitments to lower their environmental impact.
Quickening pace of action
Whether due to a sense of good corporate citizenship, the motivation of creating a new competitive advantage — or in response to customer and employee pressure — many organisations are signalling the need to quicken the pace of action.
Some are eager to get started with a sustainability strategy and deliver tangible results quickly. Others feel that they need to revisit and deepen their commitment as priorities shift.
Some are wondering whether they’re using the best metrics to demonstrate success, while others feel a responsibility to better communicate their sustainability performance in language that resonates with different stakeholder groups.
Avoiding impulsive decision-making
How to successfully embrace sustainability is a growing business risk. It requires a long-term programme of action not impulsive, pressured decisions. What we find is that clients who best embrace the new challenge are those that focus on crafting an evidence-based strategy which looks at the big picture, but also focuses on practical, incremental steps that deliver tangible results along the way.
Many organisations face internal obstacles, ranging from gaining stakeholder buy-in to the challenge of incomplete consumption data or uncertainty about how best to shape an implementable programme.
…but all roads must lead to delivering business value
As we’ve seen, embracing sustainability involves a significant amount of self-reflection. Processes are reappraised, values are examined and culture can change as a result. An external perspective can offer objectivity and help to remain on course, and we see that organisations are receptive to that guidance.
We’re having conversations about sustainability with a variety of institutions across market sectors. While their challenges are unique and often sector-specific, the support needed to overcome them is quite universal.
Organisations that are committing to a more sustainable future want to keep up with (or outpace) stakeholder expectations whilst remaining focused on their overarching business strategy.
Filtering the fads
They want to understand and evaluate the risks and opportunities of various courses of action, or the growing cost of inaction. They want to evaluate their priorities to make sure they’re well aligned to organisational objectives.
They want tools to measure against their objectives and help communicate their efforts. They want a plan that gains internal momentum and can adapt alongside them. And, most importantly, they want to filter the “fads” from what can effect real change.
With a strong track record of helping businesses lower their carbon footprint and the deep insight and experience that 50 years in the energy sector brings, our team of engineers and analysts are ready to help.