Inenco unifies its business and launches a new brand identity

17th April 2018

Energy consultancy Inenco has unified its industrial & corporate and SME divisions in order to simplify and improve the customer experience and strengthen supplier relations, supported with the launch of a new brand identity.

In recognition of the evolving energy marketplace and the growing role of technology and data, Inenco – which has been operating for 50 years – has reorganised its business to meet the demands and changing needs of its existing and future customers, focusing on innovation and collaboration.

The company will now operate as a single organisation, rather than two separate entities for industrial & corporate and SME businesses. While their commitment to impartiality and their unparalleled industry experience will remain unchanged, the team at Inenco will be taking a fresh approach to the green economy and working with customers to create sustainable, future-proof energy strategies. Inenco is also investing heavily in technology in a drive to create best-in-class platforms, data analytics and interfaces that will secure a competitive advantage for their customers.

To help communicate the unified Inenco, a new brand identity has been created. A new logo has been designed to reflect the organisation’s strengths and aspirations: to be transparent, vibrant, multifaceted and unified. The strapline ‘shaping the future of business energy’ replaces ‘understanding energy’, and better describes Inenco’s forward-looking approach to the market.

Gary Stokes, chief executive of Inenco, said:

“The energy market is changing, meaning our customers’ worlds are changing too. We are committed to working closely with our customers to provide them with energy solutions that meet their business needs now and in the future.

We believe that technology will transform the energy industry, and customers need a knowledgeable, proactive consultancy that they can fully depend on to help them to make the most of the new opportunities the changing market will present. Combining the expertise of both elements of our organisation to make one, unified Inenco will make us best placed to do this. Together with our customers, our people and our suppliers, we believe we’re shaping the future of business energy.”

Inenco has 50 years’ experience in helping thousands of businesses of all sizes to change the way they manage their energy costs, consumption and compliance. It provides insight and access to energy solutions, and unlike traditional, transactional energy brokers, works in collaboration with its customers, helping them to choose the right option across a variety of energy management solutions. Inenco is signed up to the UIA TPI Code of Practice and contributed to the Ofgem TPI CoP Working Group.